Deep Synergy 德炻咨询
ABOUT DEEP SYNERGY

Deeper connections.
Shared ambition.

We bring people, expertise and opportunity together — so international ambition can become meaningful progress.

Meet our people
BRIDGING PERSPECTIVES. BUILDING POSSIBILITIES.
01 / OUR STORY

Built around the space
between worlds.

Cross-border growth takes more than an introduction. It takes an understanding of different markets, the right relationships and the ability to move from agreement to execution.

Deep Synergy brings together business leaders, industry specialists and advisors with commercial, technical and public-sector experience. Our work connects global companies with China, and Chinese capabilities with international markets.

From investment and industrial establishment to technology partnerships and executive missions, we assemble the expertise around each project — and stay focused on what happens next.

2.5B

Project value & committed capital (RMB)

50

Investment & expansion initiatives

100+

Business matchmaking & trade events

500+

Governments, companies & associations engaged

Figures reported by Deep Synergy on its existing corporate website.

02 / OUR PURPOSE

Depth creates
lasting value.

We believe that depth beats breadth, and co-creation builds more than a transaction.

Our vision

A connected technology and business ecosystem in which trust grows, knowledge travels and innovation finds the right environment to thrive.

Our mission

To accelerate global technology and business collaboration by connecting the right talent, capital, intellectual property and industrial partners.

How we work

01

Understand deeply

Start with the business, the market and the people. Build a shared understanding before making a move.

02

Build together

Bring the right specialists and partners into a team shaped around the project.

03

Follow through

Connect strategy with execution, from the first agreement through financing, establishment and growth.

03 / OUR PEOPLE

Many perspectives.
One shared direction.

Meet the partners and advisors who connect local understanding with international opportunity.

Sapphire Tang

Co-Founding Partner

Sapphire Tang

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Leads the partner network and international collaborations. Previously China Representative for Empire State Development and Director of the CEATEC Shanghai Office Think Tank. A Tongji University graduate with experience delivering cross-border projects.

Darren Cui

Managing Partner

Darren Cui

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Oversees operations, industrial investment and cooperation with Chinese government partners. His experience spans high-tech venture financing and end-to-end commercialisation.

Chelidze Jimsher Bukhutyevich

Advisor · Russia, AI & digital transformation

Chelidze Jimsher Bukhutyevich

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Practitioner in AI, digital transformation and project management. Has worked with Russian public institutions and industrial enterprises, and developed programmes for universities and business schools.

Alicia Meng

Senior Partner · International government relations

Alicia Meng

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Brings more than 20 years of experience connecting government and business, advising multinational companies and Chinese state-owned enterprises on foreign affairs. Holds an MBA from the University of Canberra.

Gary Gong

Partner · Finance & fundraising

Gary Gong

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Former PwC deal advisor with financing and operating experience across more than 20 early-stage ventures. Holds a Master of Finance from SAIF, Shanghai Jiao Tong University.

Binyn Wen

Partner · Branding & marketing

Binyn Wen

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Leads branding and marketing, helping brands move from traditional e-commerce into short-video commerce. His experience includes developing Douyin and Xiaohongshu channels.

Kathy Zhou

Partner · Innovation & acceleration

Kathy Zhou

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Leads startup acceleration projects. Former Brand & Ecosystem Director at Dandelion Incubator, with 15 years in brand marketing and nine years in startup acceleration. Holds an MBA from Xi’an Jiaotong-Liverpool University.

Marko Ljupković

Partner · Eastern Europe

Marko Ljupković

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Co-founder and CEO of TechMe, with more than a decade in travel and technology business development. Connects governments, investors and companies, with a focus on AI-driven sales and cross-border growth.

Usoltseva Liudmila

Partner · Russia

Usoltseva Liudmila

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Former attaché at the Economic & Commercial Office of the Chinese Embassy in Moscow. Has delivered business missions and matchmaking forums between Chinese and Russian companies. Holds an MA in Advanced Translation from Heilongjiang University.

Jenny Zhao

Partner · US East Coast

Jenny Zhao

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New York entrepreneur and founder of a non-profit for young professionals. Her experience spans food and retail operations, licensing, site selection, build-outs and growth marketing across the northeastern United States.

Gileno Araújo Filho

Partner · Brazil

Gileno Araújo Filho

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Entrepreneur with extensive China–Brazil trade experience. Leads Latin Mund Textile S.A. and holds business roles with Geraldo Araújo Tecidos and RoCh Group Scholastique Commodities. Studied international business at Donghua University and earned an MBA in Brazil.

Enqiang Wang

Senior Advisor · Industrial investment

Enqiang Wang

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Venture investment specialist with nearly two decades of experience. Previously a senior policy researcher for Shanghai’s municipal government and a contributor to the city’s venture capital and semiconductor policies.

Steffen Ummelmann

Advisor · Organisational management

Steffen Ummelmann

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Organisational psychologist with nearly 20 years of advisory experience. Previously led SAP operations in China and has coached senior leaders at multinational companies, state-owned enterprises and large business groups.

Milan Grujić

Advisor · Serbian institutional & corporate partnerships

Milan Grujić

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Founder and CEO of Infinite Group and a partner at Smart Parts. His expertise spans brand strategy, supply-chain design, digital transformation and cross-industry alliances, alongside work with Serbia’s entrepreneurial community.

Dušan D. Nešić

Advisor · AI & international expert networks

Dušan D. Nešić

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Operations Director at PIBBSS, an AI research initiative connecting experts in risk, governance and safety. Former professor at EM Lyon Business School, with postgraduate qualifications from Hult and the University of Nottingham.

Profiles adapted from Deep Synergy’s existing corporate website.

LET’S WORK TOGETHER

The right connection
changes what’s possible.

A new market. A strategic partner. A bold idea.
Tell us where you want to go.

sapphire.tang@deepsynergy.cn
YOUR NEXT CHAPTER

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